How well is your brand performing? What's your story?

Is it rockin’ like Freddie Mercury at LiveAid in ‘85, or rollin’ like Meatloaf at the 2011 AFL Grand Final? Have a go at our fun Brand Health Check quiz to find out the state of your brand.

First up, what should we call you?(Required)

First Last

And, what's your business called?(Required)

Part 1/5:

Brand Communication ––– How you talk?

How well do you communicate to your audience?

Are you clear or convoluted?

Do people engage with your content or is it largely ignored?

How likely are your customers to return for another round of brilliance with you?(Required)

Neutral ––– they’re on the fence, but we're working our magic to win them over.

Very likely ––– they can’t get enough – we are their go-to for everything awesome.

Unlikely ––– it’s a tough crowd, but we’re up for the challenge.

Very unlikely ––– we need a new game plan to win their hearts.

Likely ––– they like what we do and keep coming back for more.

How rock-solid is your brand messaging across all your communication channels?(Required)

Inconsistent ––– our message is all over the place, time to reel it in.

Consistent ––– we’re pretty steady, but there’s always room for a little polish.

Very consistent ––– our message is spot on and shines through loud and clear, everywhere.

Somewhat inconsistent ––– we’ve got some gaps to fill, but we're on it.

Very inconsistent ––– we have a problem, let’s get back to basics.

Does your brand look and feel like the work you do?(Required)

Mostly ––– we’re almost there, just a few tweaks needed.

Looking dated or not your style ––– our brand’s look is stuck in the past or just not us.

Completely ––– absolutely, our brand’s look and feel perfectly align with our work.

A complete disconnect ––– our brand’s appearance and our work are worlds apart, time for a major update.

Close but some elements need work ––– we’re on the right track, but some aspects need polishing.

Is your brand narrative crystal clear and captivating, avoiding the pitfalls of repetition, convolution and clichés?(Required)

Inconsistent ––– our story needs some serious editing for clarity.

Clear and consistent ––– our story is as smooth as a well-rehearsed symphony.

Somewhat inconsistent ––– our narrative has potential, but it’s hitting a few wrong notes.

Consistent but could be better ––– we’re singing the same tune, but a few notes need refining.

Clunky ––– we’re lost in translation, time to re-write the script.

Do you have a compelling brand story, and how central is it to everything you communicate?(Required)

Somewhat ––– we’ve got a start, but it needs more depth and flair.

Yes ––– our brand story is our heartbeat, pulsing through every word and image.

Yes, it’s important ––– our story is strong, but we could amplify its impact.

No ––– we’re flying without a story, time to craft one that resonates.

Not really but need one ––– we’re in need of a compelling narrative to tie everything together.

How pumped are you about your website?(Required)

Not impressed ––– it’s missing the mark and needs a serious upgrade.

Pretty satisfied ––– it’s doing the job, but we’ve got ideas for making it even better.

Absolutely thrilled ––– it’s a digital masterpiece that we’re proud to show off!

Meh, it’s okay ––– it’s functional, but it could use a little magic.

Totally bummed ––– it’s a digital disaster, time for a complete overhaul.

Part 2/5:

Brand Personality ––– How you walk?

How do you think your brand looks to your customers?

Does your brand stand out amongst competitors?

Does it suite what you do and how you do it?

Compared to your competitors, how do customers perceive your brand?(Required)

Somewhat better ––– we’re ahead of the game, but there’s room to shine even brighter.

About the same ––– we’re holding our own, but it’s time to break away from the crowd.

Somewhat worse ––– we’re trailing a bit, but we’re ready to amp up our game.

Much better ––– we’re the rock stars of our industry, always leading the pack.

Much worse ––– we’re in need of a serious comeback. Time to rethink and relaunch.

What type of brand are you amongst competitors?(Required)

Everyone knows us as cutting edge ––– we’re the trailblazers, known for being bold and innovative.

Brave and true ––– we are rising amongst our peers and generally brave leaders doing it our way.

Me too, same look as the rest ––– we blend in with the crowd, but we’re ready to stand out.

Unclear and unknown ––– we’re flying under the radar, but it’s time to make our mark.

We have our own presence but not well known ––– we’ve got our own vibe, but we need to turn up the volume.

How satisfied are you with the current visual representation of your brand, including logo, color scheme, and overall design aesthetics?(Required)

Satisfied ––– we’re happy with our look, but there’s always room for a touch-up.

Very satisfied ––– our visuals are spot-on and truly represent who we are.

Neutral ––– it’s doing the job, but it doesn’t wow us.

Very dissatisfied ––– we need a complete visual overhaul to match our brand’s spirit.

Dissatisfied ––– our visuals are missing the mark and need a refresh.

If your brand was a car, would it be?(Required)

Jeep Wrangler ––– rugged, adventurous, and ready for any terrain.

Porsche 911 ––– sophisticated, high-performance, and turning heads everywhere.

Mini Cooper ––– compact, stylish, with a bit of personality.

Tesla Model S ––– innovative, sleek, and always ahead of the curve.

Ford Mustang ––– iconic, powerful, and embodying the spirit of freedom.

If your brand was a rock star or band who would it be?(Required)

The Rolling Stones ––– timeless, legendary, and always rocking the stage.

Coldplay ––– innovative, heartfelt, and connecting with audiences worldwide.

Beyoncé ––– fierce, unstoppable, and always in the spotlight.

Foo Fighters ––– dynamic, powerful, and delivering hit after hit.

Daft Punk ––– cutting-edge, revolutionary, and setting trends in style.

Does your brand voice and language hit the mark, uniquely showcasing who you are and what you stand for?(Required)

Largely ––– we’re almost there, just fine-tuning the final touches.

Somewhat ––– we’ve got the basics down, but there’s more work to do.

Fully ––– our voice is unmistakably ours and it rocks.

Slightly ––– we’re still finding our unique sound, but we’re on the journey.

Not at all ––– we need help to discover our voice – and fast.

Part 3/5:

Brand Awareness ––– How you look?

Do you actually know how customers perceive your brand?

How well do you know your own brand?

Have you done any research?

What are your brand values?

On a scale from 1 to 5, how would you rate your brand’s recognition within your target market?(Required)

1 ––– We’re practically household names!

2 ––– We’re getting a lot of nods.

3 ––– People are starting to notice.

4 ––– A few whispers here and there.

5 ––– We’re incognito, we’ve gone missing.

To what extent do your employees understand and embody your brands’ values and objectives?(Required)

What unique attributes does your brand possess that distinguish it from competitors?(Required)

We stand out in most aspects, but there’s always room to grow.

One or two cool things, but mostly we’re just average Joe.

We’re still looking for our unique spark.

We have some unique traits, but we’re often blending in.

Our voice is our superpower, and our look is a trendsetter!

How do you engage with your customers and how often do you collect and act on their feedback?(Required)

Constantly ––– like a buzzing bee.

Frequently ––– we love a good chat.

Sometimes ––– when we remember.

Never ––– who has the time?

Rarely ––– we’re a bit shy.

Are you aware of the exact words or phrases your customers use when describing your brand?(Required)

Somewhat ––– we catch bits and pieces.

Mostly ––– we’ve got a good idea.

Not really ––– we’re in the dark.

No idea ––– who are our customers again?

Yes ––– we’ve got a list!

How do you think your customers would rate the value they receive from your brand?(Required)

Average ––– you get what you pay for.

Excellent ––– we’re a steal!

Good ––– we’re worth it.

Poor ––– we could do better.

Very poor ––– we need a serious overhaul.

As the world moves towards more motion design, animation and video – how likely are you to be welcoming of using these components as part of your brand communication?(Required)

Very unlikely ––– motion what now?

Likely ––– we’re ready to roll.

Unlikely ––– we’re sticking to the old ways.

Neutral ––– we’re on the fence.

Very likely ––– bring on the motion magic!

Part 4/5:

Brand Relevance & Positioning ––– Where you at?

Are you positioning your brand where you want to be?

Do you have a clear idea of where you fit?

Is your brand relevant to the industry and where it’s heading?

What type of business best defines you?(Required)

Redefine ––– we’re reshaping our identity to stay ahead.

Merger ––– we’re joining forces to become even stronger.

Start-up ––– we’re the new kids on the block, ready to shake things up!

Scaling up ––– we’re growing fast and taking the market by storm!

Pivoting/Changing ––– we’re reinventing ourselves and exploring new horizons.

What position does your brand hold in the market based on market share?(Required)

Top tier ––– we’re among the best, but there’s room to climb higher.

Lagging behind ––– we’re trailing a bit, but we’re gearing up for a comeback.

Least favoured ––– we’re the underdogs, but watch us rise!

Market leader ––– we’re at the top of our game, leading the pack!

Middle of the pack ––– we’re holding our ground, but aiming higher.

How responsive is your brand to market changes and consumer trends?(Required)

Unresponsive ––– we’re slow to change, but we’re aware of it.

Moderately responsive ––– we keep up, but there’s room for improvement.

Completely unresponsive ––– change, what’s that?

Responsive ––– we’re quick to adapt and stay relevant.

Extremely responsive ––– we’re always ahead of the curve, trendsetters all the way!

How satisfied are you with the current strength and market position of your brand?(Required)

Satisfied ––– we’re content, but always striving for more.

Very satisfied ––– we’re thrilled with where we stand!

Very dissatisfied ––– we’re far from where we want to be.

Dissatisfied ––– we’re not happy, but we’re working on it.

Neutral ––– we’re neither here nor there, room for improvement.

How has your revenue changed over the last three years?(Required)

Significantly decreased ––– it’s been tough, but we’re not giving up!

Remained stable ––– we’re consistent, but eager for growth.

Significantly increased ––– we’re on a winning streak, growth is our middle name!

Decreased ––– we’ve hit some bumps, but we’re finding our way.

Increased ––– we’re seeing steady growth and progress.

Are you satisfied with the traffic and sales your brand is bringing in?(Required)

Very satisfied ––– we’re ecstatic, business is booming!

Neutral ––– we’re neither thrilled nor disappointed.

Very dissatisfied ––– we need a serious boost, time for action!

Satisfied ––– we’re happy, but there’s always room for more.

Dissatisfied ––– we’re not hitting our targets, but we’re on it.

Part 5/5:

Brand Future ––– Where do you want to go?

What aspirations do you have for your brand?

Do you know where it is leading?

Do you have a clear plan to reach future customers and create more brand awareness?

Are you ready to take on the world?

Does your brand strategy align with your overall business objectives?(Required)

Well aligned ––– we’re mostly on the same page, with a few tweaks needed.

Perfectly aligned ––– our brand and business goals are a match made in heaven!

Not aligned at all ––– our brand and business strategies are like ships passing in the night.

Moderately aligned ––– we’re aligned, but there’s definitely room for improvement.

Poorly aligned ––– we’re not quite seeing eye to eye on everything.

How much do you currently invest in brand development or maintenance?(Required)

Low ––– we’re keeping it modest, but it’s on our radar.

Moderate ––– we’re balancing our brand investment with other priorities.

Very high ––– we’re all in, investing heavily in our brand’s future!

High ––– we’re making significant investments to keep our brand strong.

Very low ––– our brand budget is pretty tight right now.

Do you have a clear marketing content plan to engage existing audience and grow your audience?(Required)

Fully ––– we’ve got a rock-solid plan that’s always in motion!

Largely ––– we’ve got a good plan, with some fine-tuning needed.

Somewhat ––– we have a plan, but it’s still a work in progress.

Not at all ––– we’re flying by the seat of our pants when it comes to content.

Slightly ––– we’re just starting to piece together our content strategy.

Do you have a marketing budget allocation?(Required)

No ––– budget, what budget?

More than 15% of turnover ––– we’re going all out to make our brand shine!

Between 10-15% of turnover ––– we’re committed to our marketing efforts.

Less than 5% of turnover ––– we’re just dipping our toes in.

Around 10% of turnover ––– we’re making a decent investment in marketing.

Do you want to change and adapt into the best the industry has seen?(Required)

Always changing and being adaptable ––– we’re like chameleons, always evolving and setting new standards!

Only change when pushed ––– we need a nudge to get moving, but we eventually get there.

Not at all ––– we’re sticking to our guns, no changes in sight!

Change regularly to match trends ––– we stay on our toes, adapting to every new trend that comes our way.

Change as required to match market ––– we adjust when necessary, keeping pace with market demands.

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