Making Your Way To Latitude25

A sales tool that draws potential home buyers to the development site where they can experience the lifestyle of living at Latitude25 in Hervey Bay.

Challenge

Getting potential homebuyers to Hervey Bay.

Outcome

A fun and interactive journey planner that encourages gray nomads to plan their next road trip with the end goals to see the Latitude25 RV Home Lifestyle Village.

Convenient, intuitive and familiar

Designed to be intuitive for both new and returning users we designed a fully interactive itinerary with the paper-based counterpart.

Digital

We created the mobile first solution to be easily and confidently used on the move, with key integrations with the google maps API.

Print

Printed version was designed just like a traditional fold out map – a familiar tangible object for the travellers that can be handed out at tradeshows.

Custom Iconography

We designed a collection of custom icons to support the creative campaign, providing a fully unique look and feel.

NomadFest2019

Make the move to Hervey Bay and experience Latitude25 for yourself – a luxury lifestyle community with huge RV garages. While you’re there, join in the fun and festivities of all the free events at NomadFest 2019.

No holding back

Latitude25 really wanted to put on a show for its visitors and ran a 2 week-long festival of events.

Events Signup

We designed and built a custom events page with EventBrite integration.

Technology

To meet the clients restraints and for speed to market we implemented a modular based system using WordPress. This allows us to focus on the creative ideas behind the clients marketing campaigns.

Systems and Integration

  • WordPress
  • Google Maps API
  • Google Analytics
  • YouTube
  • Infusionsoft
  • Facebook
  • Instagram

Creative Generals are our go to team when we need a campaign to get off the ground. In this competitive market, we have been able to create campaigns with a point of difference. That makes selling easy.

Jeannette Flynn

Marketing Consultant

Results

The new marketing tool launched in time for their upcoming release and was well received by their customers. The creation of this campaign has help capture new leads and interested buyers.

The success of this project has brought travellers from all around Australia to Hervey Bay and more specifically Latitude25 – RV Home and Lifestyle Community. This is just one of many Latitude25 marketing projects that Creative Generals has been involved in. The next challenge will be the promotion of their eagerly anticipated multi million dollar clubhouse launch.

Full Service

strategy

  • Insights & Research
  • Communication Strategy
  • Brand Language & Voice
  • Copywriting

branding

  • Logo Development
  • Creative Concept Development
  • Brand Style Guides
  • Corporate Typefaces
  • Colour Palettes
  • Photography

design & production

  • Corporate Identity
  • Corporate Literature (Brochures, Flyers & Catalogues)
  • Brochures, Magazines & Newsletters
  • Signage & Vehicle Graphics
  • Trade Show Displays & Banners
  • Advertising (Web, Print)
  • Billboards

digital

  • Custom Website & CMS Development
  • UX/UI Design
  • Web Advertising
  • Email Campaign Design
  • Social Media Graphics
  • Video Production