Nuplas Apiarist Supplies

An innovative force in the apiculture industry producing solutions that drive better beekeeping now and into the future.


Restructure and rebrand a company, with the primary focus to attract international markets and open up new opportunities between its subsidiary businesses.


A new and revitalised brand with a clear message and tone of voice who is ready to take on the world and promote ‘better beekeeping’.

Brand Development

Through series of workshops and stakeholder research our team developed a sophisticated brand identity for Nuplas Group and all of its current and future subsidiary companies, providing a platform for its products and services. The overall look and feel of the new brand brought a new level of professionalism and confidence to company.

Brand Extendability

Providing corporate flexibility for when we the company enters new markets.

Visual Identity

An extensive visual identity which can be applied consistently across various medium.

Brand Message

A clear brand message, tone of voice and direction.

Unparalleled Imagery

Their new site and collateral showcases the best of their product in the boldest and most impactful way possible.


WordPress Multisite allows the client to spin up new websites quickly and with minimal investment. WooCommerce provides the perfect integration with their inventory and account system.

Systems and Integration

  • WordPress
  • WooCommerce
  • Dear Inventory
  • Xero Business & Accounting Software
  • Ultimate Affiliate Pro
  • Google Ads
  • Google Analytics
  • Google MyBusiness
  • YouTube
  • MailChimp
  • Facebook
  • Instagram

Rebranding was a daunting task, with so much to consider it felt like starting all over again. Creative Generals transitioned our brand with fresh ideas and tenacity, delivering something beyond expectation.

Corry Maher

National Sales Manager


Nuplas Group have not only successfully innovated in their industry with plastic solutions, but they now have rejuvenated air of confidence with their brand.

The success of the rebrand has been integral to their record breaking sales this year. They continue to innovate and win over new customers week by week. They are now ready to move on with confidence as they tap into international markets, starting with New Zealand and then over the USA where they will strive!

Full Service


  • Insights & Research
  • Brand Essence Workshops & Story Building
  • Brand PositioningWorkshops & Narrative
  • Communication Strategy
  • Brand Language & Voice
  • Copywriting
  • Marketing Strategy


  • Logo Development
  • Creative Concept Development
  • Brand Style Guides
  • Corporate Typefaces
  • Colour Palettes
  • Photography

design & production

  • Corporate Identity
  • Corporate Literature (Brochures, Flyers & Catalogues)
  • Product Catalogues, Magazines & Newsletters
  • Packaging
  • Signage & Vehicle Graphics
  • Trade Show Displays & Banners
  • Advertising (Web, Print)


  • Custom Website & CMS Development
  • UX/UI Design
  • SEO & SEM
  • Web Advertising
  • Email Campaign Design & Management
  • Social Media Graphics & Content
  • Video Production