About Us
Our Mission
Helping businesses succeed through great design and smart strategy.
We are a Melbourne based design agency specialising in strategy lead digital, print and creative services.
We understand how brands, graphic design, web and business all work together and we work hard to minimise the risk to your business and investment. We do this by providing you with a team that is responsive, reliable, adaptable and extremely passionate about all things creative & digital and furthermore, we love to make people happy.
Having come from a background of full service design agencies, we know how to do everything in-house, but one of our major strengths, is finding the right people. Because Creative Generals live by the notion that you find the best person for the job, and then you get the hell out of their way.
We have an unwavering passion for creativity and design solutions that work and try to see ourselves more like an extension of your own team, so we can achieve your intended outcomes.
Hoo-rah!
Meet the team
The Strategist & tactician
Spiro Papalas
Armed with a Diploma in Visual Arts and a Bachelor Design: Visual Communication from Monash University, and after 20 years around the traps, Spiro has become an experienced Director with a demonstrated history of working in the graphic design industry.
He is highly skilled in Typography, Brand Implementation, Print Collateral, and Creative Campaigns & Strategy.
Special Ops
Dave Fry
Dave is a fully-qualified brand designer and creative lead with maximum impact. For over 20 years, he has obtained experience in renowned studios throughout Melbourne, demonstrating wide expertise in brand design, motion design & digital creation.
Armed with all the right tools for the trade, Dave is ready to take on the next strategic project, no matter how big the operation is!
Having come from an extensive background of full service agencies, we know how to do everything in-house, but one of our major strengths, is finding the right people.