A creative boost for a lean consultancy startup: RAW DC

A brand, website and marketing assets for a new construction consultancy startup. Branching out on his own, Ryan Williams chose Creative Generals to help launch his new venture.


Launch a new construction consultancy startup, differentiated from their competitors, and executed as cost-effectively as possible.


RAW Development Consulting is now equipped with a brand and website that cuts through the noise and positions them as the high-end consultancy firm they aspire to be.


Having previously collaborated on large projects with Ryan, we had fostered a trusting and open dialogue with him. For his new startup, he confided that he saw us as a ‘premium’ creative agency that was way out of his league. Keen to understand why Ryan felt he couldn’t utilise us for his new venture, we uncovered his initial concerns were the cost and scope of what would be required to launch his new startup.

After a short discovery session, we landed on the most cost-effective way forward: a new brand applied to a website theme, rather than a custom site build. We also agreed to hold off on marketing activities until the business was financially ready for it. Addressing Ryan’s concerns was key to kicking this project off on the right foot.

Brand identity

The first question we addressed was “how do we contrast the word RAW with elegant professionalism?”. Without enough consideration, this new brand identity could easily slip into cliché grunge territory and miss the mark with property investors.

For texture, we took inspiration from building materials. For the letterforms, we were inspired by brutalist architecture. The colour palette was inspired by glamorous interior design, resulting in a match made in heaven: navy blue and gold.

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Website design & development

Cost, being a deciding factor in this project, meant we needed to take a nimble approach to RAW’s website. A custom site was out of the question, so instead, we shortlisted a handful of quality themes we could build on top of.

We settled on a robust theme that allowed us to best highlight Ryan’s achievements, previous projects and services offered by RAW.

Promotional Design

To ensure the utmost success for each branding project, we insist on some non-negotiables. However, in this instance, we worked within Ryan’s budget to deliver the bare essentials for his early-stage startup.

Business card, letterhead, email signature, social media assets, apparel, basic style guide to guide future collateral.

Ongoing Support

We continue to support RAW DC through our stress-reducing, marketing task-doing machine, Dalligator! Through this we offer Marketing Tasks: On Demand, Paid Search and Advertising, Social Media Management, WordPress Management and SEO services. All Dalligator customers have a dedicated marketing expert to help manage their marketing activity, eliminating the need for managing numerous contractors.

The Team at Creative Generals provided an outstanding service that captured everything I needed to launch my lean consultancy start up. Their creative insight and attention to detail is second to none. If you’re looking for a marketing package to launch or refresh your business, I highly recommend using Creative Generals.

Ryan Williams

Owner & Director


equipped with his new brand and website, Ryan has positioned Raw DC as a leader in high-end development consulting. our nimble design approach helped him develop new business opportunities and partnerships with great confidence.

Services to client


Design & production.

Content & assets.


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