An Interactive Journey Planner For A Unique Beachside Community
Grey nomads rejoice! Imagine your own home with an RV-sized garage, in a super-secure community of like-minded travellers in Hervey Bay. Sounds nice, huh?
It’s certainly an enticing idea, but without a full marketing plan and online presence, no one’s gonna know about it!
Objective
Attract RV enthusiasts to a unique beachside lifestyle and consider staying, permanently.
Outcome
We built an engaging and interactive journey planner that encourages grey nomads to plan their next road trip. The end goal? Settle down in a new home at latitude25, an rv home lifestyle village.
Convenient, Intuitive And Familiar
To ensure the entire platform was intuitive and accessible for all users, we covered all bases — an online interactive itinerary coupled with the paper-based map counterpart.
Convenient, Intuitive And Familiar
To ensure the entire platform was intuitive and accessible for all users, we covered all bases — an online interactive itinerary coupled with the paper-based map counterpart.
Digital
To keep up with those on the road, we built a mobile-first solution that was tightly integrated with the google maps API.
For those who prefer old-fashioned navigation, we developed a traditional fold-out map. A tangible, familiar object for travellers, that also doubles as promo collateral for events and tradeshows.
Custom Iconography
To elevate the unique look and feel of the campaign, we designed a collection of bespoke custom icons for Latitude25.
NOMADFEST2019
Now that we’d enticed nomadic RVers to travel to Hervey Bay, we decided to give them a welcome party on arrival! We developed Nomadfest, a free event full of fun, food and festivities.
No Holding Back
Latitude25 really wanted to put on a show for its visitors and ran a 2 week-long festival of events.
Events Signup
We designed and built a custom events page with Eventbrite integration to process attendees.
Ongoing Support
We continue to support Latitude25 through our stress-reducing, marketing task-doing machine, Dalligator! Through this we offer Marketing Tasks: On Demand, Paid Search and Advertising, Social Media Management, WordPress Management and SEO services. All Dalligator customers have a dedicated marketing expert to help manage their marketing activity, eliminating the need for managing numerous contractors.
The ultimate website setup
The success of this project was down to time. To achieve the quickest speed to market, we built the site on a modular WordPress system. This gave us room to focus on creative campaign ideas, without any complex technical hurdles.
- WordPress CMS
- Interactive Planner
- Eventbrite Integration
creative generals are our go to team when we need a campaign to get off the ground. in this competitive market, we have been able to create campaigns with a point of difference. that makes selling easy.
Jeannette Flynn
Marketing Consultant
Results
The new Latitude25 marketing tool launched in time for their upcoming land release and was well received by their customers. the creation of this campaign has captured new leads and many interested buyers.
This project has successfully attracted travellers from all around Australia to visit Hervey Bay, and more specifically Latitude25 – RV Home and Lifestyle Community.
This is just one of many Latitude25 marketing projects that Creative Generals has been involved in. The next challenge will be the promotion of their eagerly anticipated multi-million dollar clubhouse launch.
Services to client
Strategy.
- Brand language
- Brand positioning
- Business & product naming
- Communication strategy
- Concept Ideation
- Marketing
- Research and insights
- Tagline development
- User/Customer experience
Design & production.
- Branding
- Corporate literature
- Digital Ads
- EDM Design
- Environmental
- Forms
- Mobile Application
- Logo development
- Print Ads
- Presentations
- Publications
- Stationery
- Social Media Assets
- Website
Content & assets.
- Ads
- Animation
- Copywriting
- Graphics and Artwork
- Photography
Management.
- Online Community Portal
- Sales Listing Management
- WordPress Hosting
- WordPress Maintenance
