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Rebranding Nuplas For Global Exposure

One afternoon, Ben (the owner of Nuplas), was asked by a friend if his injection moulding business could create plastic beehives. He’d made countless other products, so figured he’d give it a go! a few hundred beehives later, a new business opportunity blossomed — here’s how it all went down. Not long after Ben’s new business epiphany, we deployed our business strategy and rebranding skills.

* Side note: Ben’s actually allergic to bees!

Objective

How to restructure and rebrand a business with a primary focus on branching out into international markets and new opportunities.

Outcome

a completely revitalised brand, coupled with a clear message and tone of voice and a unique position, Nuplas is now ready to take on the world by promoting ‘better beekeeping’.

Brand Strategy

through workshops and stakeholder research, our team developed a sophisticated brand identity. Consistency across the entire Nuplas group’s subsidiary companies was crucial. We provided a rock-solid brand platform for all their products and services. The look and feel of the new brand raised the professionalism of the Nuplas brand and confidence as a company.

Brand Strategy

through workshops and stakeholder research, our team developed a sophisticated brand identity. Consistency across the entire Nuplas group’s subsidiary companies was crucial. We provided a rock-solid brand platform for all their products and services. The look and feel of the new brand raised the professionalism of the Nuplas brand and confidence as a company.

Brand Naming

We considered brand flexibility to allow for Nuplas to expand into new markets.

Visual Identity

The Nuplas visual identity is extensive. Why? To ensure consistency across all medium — social media, print, video, advertising, web.

Brand Message

How a business speaks and writes is a huge part of their brand. We gave Nuplas clear guidelines on how to leverage their new brand’s tone of voice.

Unparalleled Imagery

Product shots are usually pretty boring. So, we set out to ensure that all Nuplas photography was the boldest and most impactful in their industry. Their new site and collateral now highlights their products in the best possible light.

Unparalleled Imagery

Product shots are usually pretty boring. So, we set out to ensure that all Nuplas photography was the boldest and most impactful in their industry. Their new site and collateral now highlights their products in the best possible light.

The ultimate website setup

We built Nuplas a WordPress multisite, allowing them to spin up new websites quickly and with minimal investment across multiple countries. Using WooCommerce, we created the perfect integration with their inventory, account system and new website.

Ongoing Support

We continue to support Nuplas through our stress-reducing, marketing task-doing machine, Dalligator! Through this we offer Marketing Tasks: On Demand, Paid Search and Advertising, Social Media Management, WordPress Management and SEO services. All Dalligator customers have a dedicated marketing expert to help manage their marketing activity, eliminating the need for managing numerous contractors.

rebranding was a daunting task, with so much to consider it felt like starting all over again. creative generals transitioned our brand with fresh ideas and tenacity, delivering something beyond expectation.

 

CORRY MAHER

National Sales Manager

Results

The success of the rebrand has been integral to their record-breaking sales this year. Nuplas group is now benefiting from a strong group of diversified brands.

They continue to innovate and win over new customers week by week. They’re now poised to tap into international markets, kicking off with New Zealand, followed by the United States where they will strive!

Services to client

Strategy.

Design & production.

Content & assets.

Management.

We want to tell your story?

Let’s make great things together! Reach out for a free discovery session today.

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